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Purpose of this Event

We aim to connect people to brands and brands to the people.

Through exhibitions, demonstrations and networking, we aim to allow a flow of information between industry professionals and start relationships that will benefit small businesses (salons, stylists and retailers), individuals and companies. This event is used as a communication tool for people who speak the same language to engage, share industry information, share trade secrets & create relationships.

Target Market

The event is aimed at established and emerging brands, local businesses, over 1000 Salon Stylists, over 1000 Beauty Specialists, fashion designers as well as over 1000 general public. To inform, educate and provide a connection between small business, the general public and their favorite brands. This event is used as a communication tool for people who speak the same language to engage, share industry information, share trade secrets & create relationships.

Salons, Stylists and Beauticians

It is common knowledge that the majority of small businesses in the hair and beauty industry are normally a one-man / woman business that is informally controlled and is mostly a hand to mouth business, with no proper buying processes, skills and knowledge to provide the service professionally. To inform, educate and provide a connection between, small business, the general public and their favorite brands. This event is used as a communication tool for people who speak the same language to engage, share industry information, share trade secrets & create relationships. What the expo aims to achieve is to provide access to industry specialists, stylists and beauticians to help with the following:

  • Education on treating being a stylist or beautician as a business

  • How to save through different buying techniques

  • How to cost-effectively use hair and beauty products on customers

  • Taking care of the customer’s needs in the long term through providing informed advice and product knowledge.

  • Aspiring stylists and new people in the industry to familiarize themselves with the products and learn industry trends.

  • Ease of access to new and upcoming products and learning about their benefits and usage

  • Salons, stylists and beauticians to engage with potential customers

General public

How many people know if what is being done used on their hair and skin is correct or the best? A secondary target is the general customer, the idea is help the customer understand the maintenance and repair methods that can be used on their hair and skin. To inform, educate and provide a connection between, small business, the general public and their favorite brands. This event is used as a communication tool for people who speak the same language to engage, share industry information, share trade secrets & create relationships. What the expo aims to achieve is to provide access to industry specialists, stylists and beauticians to help with the following:

The expo aims to:

  • Educate customers about hair care and hair types

  • Educate customers about skin care and skin types

  • Recommend treatment, maintenance and general wellbeing of customers hair, skin and beauty

  • Educating customers on hygiene and maintenance of hair under their weaves

  • Introduce new trends to customers

  • Help customers identify local stylists and beauticians

Retailers and Corporates

Retailers and corporates will get the opportunity to liaise with their customers in the retail, wholesale and general consumers.

Retailers will have the opportunity to:

  • Showcase their product offering

  • Communicate their products benefits

  • Demonstrate the use of their products

  • Maintain their brand visibility to their customers and public

Target Audience:

  • Salon owners

  • Hair Stylists

  • Beauticians

  • Nail Technicians

  • Primarily Woman aged 16-50

  • Hair and Skin Care Brands

  • Companies which produce hair equipment and accessories

  • Make-up brands