Physical Invitations to Salons and Beauty Shops
An activations team will be sent through to different areas to create awareness and invite people to the event. Activations will directly target Beauty Parlors, stylists and beauticians at their workplaces. These activations are intended to feel personal. These will also reach customers in the activation areas. Free tickets, goodies and competitions are to be included in this campaign.
Social Media & Online
The event will be advertised and distributed via social media channels Facebook, Instagram, Watsapp & Twitter. The Social Media target is an estimated reach of 75000 engagements through a period of 3 months. These will be achieved by creating competitions, giving away free tickets, and special access to certain elements of the event. A unique event website will be established, with the aim of providing information to all the relevant stakeholders and patrons about the event.
We are establishing broadcast partners, coverage of event through inserts and interviews via the following channels:
Posters and Flyers
Distribution of at least 30 000 event posters and flyers across our target market focused on the general public attendance. These will be focused on:
City Centre’s: Durban, Pietermaritzburg, etc.
Busy areas surrounding malls and shopping center’s
Through salons and beauty shops
Event Day Branding
Event day branding will consist of:
Wall / backdrop Banner
4x Pull Up Banners
Branded Crew T-shirts
Sponsor Branding materials
Stage Branding (Event, Sponsors abd Partners)
Event Brochures , Hampers, etc
Social Media Presence, through interactive videos as the event proceeds.