Focus Areas

Physical Invitations to Salons and Beauty Shops

An activations team will be sent through to different areas to create awareness and invite people to the event. Activations will directly target Beauty Parlors, stylists and beauticians at their workplaces. These activations are intended to feel personal. These will also reach customers in the activation areas. Free tickets, goodies and competitions are to be included in this campaign.

Social Media & Online

The event will be advertised and distributed via social media channels Facebook, Instagram, Watsapp & Twitter. The Social Media target is an estimated reach of 75000 engagements through a period of 3 months. These will be achieved by creating competitions, giving away free tickets, and special access to certain elements of the event. A unique event website will be established, with the aim of providing information to all the relevant stakeholders and patrons about the event.

Print Media



We are establishing broadcast partners, coverage of event through inserts and interviews via the following channels:

Gagasi FM

Posters and Flyers

Distribution of at least 30 000 event posters and flyers across our target market focused on the general public attendance. These will be focused on:

  • Activations

  • City Centre’s: Durban, Pietermaritzburg, etc.

  • Busy areas surrounding malls and shopping center’s

  • Through salons and beauty shops

Event Day Branding

Event day branding will consist of:

  • Wall / backdrop Banner

  • 4x Pull Up Banners

  • Branded Crew T-shirts

  • Sponsor Branding materials

  • Stage Branding (Event, Sponsors abd Partners)

  • Event Brochures , Hampers, etc

  • Social Media Presence, through interactive videos as the event proceeds.